TheBurntChip’s 24-Hour YouTuber Karting Race series stands out for blend of motorsport endurance with YouTube entertainment. We developed a consistent visual style that seamlessly complemented existing branding while elevating the race coverage. On-screen graphics such as animated leaderboards, lap timers, and intro sequences were created to make the chaotic nature of a 24-hour race clear and accessible, even for viewers unfamiliar with karting.
Motion design choices like dynamic overlays, penalty updates, and transitions amplified tension whilst maintaining clarity. By keeping the design language cohesive with the brand identity, the graphics not only reinforced brand recognition but also enhanced pacing and audience engagement.
The result was a polished, cinematic presentation where motion design became an essential storytelling tool, transforming raw race footage into a gripping narrative that was both entertaining and easy to follow. Now at over 3.9 million views, the results speak for themselves.
