The design for Private Story was all about capturing the intimate, 'off-the-record" energy of a late-night gossip session. Working with The Fellas Studios, we wanted to create a space that felt like a definitive, classy upgrade from Ami’s previous set—transforming a studio environment into a visually iconic, personal sanctuary.
By layering contrasting textures, such as soft bouclé seating against raw, natural plastered walls, we created a space that feels grounded yet high-end. The visual identity is anchored by a warm, "golden hour" palette, integrating fresh branding alongside curated props and personal memories to make the set feel truly her own. From the bespoke arched window to the custom-lit alcoves, every detail was designed to provide a rich, multi-layered backdrop that complements the show's candid, conversational tone.
Informed by the set design, we were also commissioned to create a new ident/into sequence for the show which led to a cohesive, 15 second graphic to start each episode.
